Wow, it is a great time to be a web designer!
Why?
It is said that a website has a shelf life of 2 years before you need a refresh. If you asked me, I would say that time is more like 1 year. With all the changes in technology, design trends and conversion tactics, you should really keep an eye on your site every week. You should test, re-test and tweak your site to be optimal for conversion, no matter what kind of site you maintain. But in the end, normal people don’t have the means to keep up with such an arduous task. So they hire “designers”.
But I design things! I don’t watch the stats, conversion, bounce rates and all that boring stuff. As a designer, why do I need to worry about these things? I just want to make things pretty and drink lattes. If you think like this, you are the definition of a modern day starving artist. Throughout time, artists have created beautiful works of art and reveled in the ideal that they are making the world better just by applying paint to canvas. Singing songs to the trees. Writing poems for lovers. Continue reading Is It A Great Time To Be A Designer
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