5 things I have learned from marketing in a drop ship model

There are pros and cons to having a drop ship business or any business for that matter. Yet, this article is not a drop ship bashing piece, nor a pro affiliate marketing gusher. I will only be discussing a few key marketing tactics that I used to build a brand and sell more drop shipped products. For the last 2 years I have been the sole marketer for a large drop-ship e-commerce store and I have learned a few key things along the way. At any time there are between 30,000 and 40,000 products in our religious store. Even though these products are all related through a certain faith, it is my opinion that it is way too many products to properly give great customer service. This leads me into the first point: Know your product and provide great customer service. The store sells anything from statues to rosaries to communion dresses. It takes a special individual to understand the unique benefits of each product without even seeing them in person. Over the past 2 years we ramped up the amount of products we would order to get a hands on experience with the product and learn everything there is to know about them. This not only helped the customer service department, but also was very helpful in marketing them through email, social and in creating killer product descriptions. Find where your customers hang out This really goes without saying in any business. Our target market is a woman that is between 45 and 65. Let me tell you one thing, she is not on Instagram, snapchat or KIK!...