Wow, it is a great time to be a web designer!
It is said that a website has a shelf life of 2 years before you need a refresh. If you asked me, I would say that time is more like 1 year. With all the changes in technology, design trends and conversion tactics, you should really keep an eye on your site every week. You should test, re-test and tweak your site to be optimal for conversion, no matter what kind of site you maintain. But in the end, normal people don’t have the means to keep up with such an arduous task. So they hire “designers”.
But I design things! I don’t watch the stats, conversion, bounce rates and all that boring stuff. As a designer, why do I need to worry about these things? I just want to make things pretty and drink lattes. If you think like this, you are the definition of a modern day starving artist. Throughout time, artists have created beautiful works of art and reveled in the ideal that they are making the world better just by applying paint to canvas. Singing songs to the trees. Writing poems for lovers. Now I ask, did any of those artists leave a lasting impression on society? Yes, a few did exactly that! But those few knew how to convert! Michelangelo convinced the church that they needed his art to persuade the masses to convert to Christianity. Dali knew that people wanted to break away from reality and find a fantasy world that he could provide. Monet gave subtle beauty to a picture seen through eyes without corrective lenses, although it took him quite a while to realize his potential. All of these “designers” had one thing in common, the ability to create value in their work.
In today’s high paced world, value comes and goes very quickly. For designers it is no different than any other profession. There is value to be had, all you have to do is figure out where and how to achieve it. Today, web design has evolved into a process to make money for business owners and designers alike. Of course we can’t leave out the developers, but for the sake of this post I am just focused on designers.
Start caring about what it takes to make your customers more money.
- How do your pretty designs affect users?
- Do they cause them to buy more products?
- Do they entice them to contact your clients?
- Will they be convinced to book more services?
Get your head out of the clouds and start designing for your future. You can making a good living if you focus your efforts on your clients’ business. Don’t stop at a pretty picture and create a value for your art. Focus your design around conversion and you too can leave your mark on society.