Email Marketing AB Test

by | Oct 6, 2015 | 0 comments

In this email sent to the crucifix automation list, we A/B tested the text used for product descriptions. The full descriptions vs bullet point descriptions were sent to 20% of the list and the winning email shown below was pushed out to the rest of the list after statistical significance was deteremined. We found that using simplified bullet point descriptions received a higher CTA within our market.

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The 411 on Kevin

Father to a wonderful daughter. Husband to a beautiful wife. Designer to any who need excellent quality, on-time production and forward thinking.

I am interested in developing crisp and powerful designs with photoshop, wordpress, video and print mediums.

I currently spend my work hours trying to leave my employer better than they were when I joined the team in 2014.

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